Creative Solutions Takes Immersive Tech to the Next Level: Ithra’s Third Edition Showcases Innovative Prototypes

The King Abdulaziz Center for World Culture (Ithra) is making waves in the world of digital content creation with the launch of its third edition of the Creative Solutions initiative. Focused on immersive technologies, this year’s cohort will present 10 prototypes to investors both in Ithra’s landmark building and virtually.

Empowering the Creative Economy:

Ithra’s Creative Solutions program is designed to enhance Saudi’s creative economy by fostering innovation in the field of immersive technologies. From virtual reality to augmented reality, this initiative offers a comprehensive ecosystem for innovators to bring their projects to life. This year’s crop of projects encompasses a wide range of industries, including education, healthcare, tourism, art, technology, and gaming.

International Panel of Judges:

The top proposals were selected by an international panel of judges, including Bafta and Emmy winner Kim-Leigh Pontin and Ristband CEO Anne McKinnon. The participants were given a grant and mentorship for an 18-week development phase, complete with technical and entrepreneurship tracks.

“A Global Showcase of Saudi Innovation”:

Miznah Alzamil, Head of Creativity and Innovation at Ithra, proudly stated, “The top proposals demonstrate the spirit of innovative thinking driving the creative economy forward and propelling us further into a future guided by the Kingdom’s talent.”

Demo Day Marks the Start of a New Cycle:

The Creative Solutions Demo Day marks the end of the second year of the program and the start of the third cycle. The initiative is designed to support professional skills development in Saudi Arabia, while promoting knowledge sharing and the creation of original, marketable content. The program is open to all citizens and residents of the country over the age of 18, with proposals for the 2023 cycle being accepted until April 13.


Ithra’s Creative Solutions initiative is a testament to the potential of immersive technologies to transform the world. With a focus on building an ecosystem of innovators and fostering the development of marketable solutions, this program is sure to have a lasting impact on the creative economy.

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