The INKEY List, a pioneering skincare brand based in the UK, has appointed Stephanie Davis Michelman as its new Chief Executive Officer (CEO). Michelman will take on this role from May 22, 2023, and will lead the company’s next phase of global expansion. Co-founders Colette Laxton and Mark Curry will maintain their active roles as founders and executive directors, working alongside Michelman to further the brand’s mission of simplifying the beauty industry.
Extraordinary Growth and Cult Status
Established in the UK in 2018, The INKEY List has achieved extraordinary growth, with a staggering six-fold revenue increase over the past three years. The brand’s range of skincare and scalp care products has quickly achieved cult status, with bestsellers like their Caffeine Eye Cream and Hyaluronic Acid Serum selling out within seconds of restocking worldwide.
Digital Community and Real-time Consumer Insights
The brand has amassed a dedicated digital community of over one million, and ranks among the top four skincare brands to surpass one billion views on TikTok. The INKEY List has sold over 50 million products worldwide, continuously innovating based on real-time consumer insights through its service vertical, askINKEY, which has provided assistance to over one million customers seeking skincare advice.
Excitement for New Appointment
Laxton and Curry expressed their enthusiasm for the new appointment, saying, “We are incredibly excited to welcome Stephanie into the INKEY family.” Michelman brings over twenty years of experience driving growth and profitability within the consumer industry. She most recently held the position of Global Chief Marketing Officer for Benefit Cosmetics, a prestigious global beauty brand owned by Louis Vuitton Moet Hennessy (LVMH).
Michelman’s Expertise in Omnichannel Marketing and Digital Integration
Throughout her career, Michelman has guided public and private companies in crafting unique brand identities, fostering seamless consumer connections, and promoting profitable growth through omnichannel marketing, digital integration, and distribution expansion. Prior to her tenure at Benefit Cosmetics, Michelman served as General Manager of Bobbi Brown Cosmetics, North America (part of Estée Lauder Companies), CMO at NEST New York (formerly NEST Fragrances), and held various leadership roles at L’Oréal.
New CEO’s Perspective
“I am beyond excited to join Mark and Colette and their team at The INKEY List,” noted Michelman, newly appointed CEO of The INKEY List. “Their commitment to delivering high-performance products, bringing simplicity and education to complex categories, and being a true partner to their consumers puts them in a class by themselves. Even with all their accomplishments, this brand is just getting started. I look forward to partnering with Mark and Colette as we design The INKEY List’s next growth phase.”
The INKEY List’s Next Phase of Global Expansion
Michelman’s appointment marks a significant milestone in The INKEY List’s journey towards global expansion. The brand’s commitment to accessibility, efficacy, and simplicity has resonated with consumers worldwide, and Michelman’s experience and expertise will be instrumental in furthering the brand’s mission. Laxton and Curry’s continued involvement in the company ensures that The INKEY List’s unique brand identity and commitment to its consumers will remain at the forefront of the brand’s growth and development.
The INKEY List has made a significant move in the beauty industry by appointing Stephanie Davis Michelman as its new CEO. Michelman brings a wealth of experience and expertise to the brand, and her appointment marks the next phase of The INKEY List’s global expansion. The brand’s commitment to accessibility, efficacy, and simplicity has resonated with consumers worldwide, and with Michelman’s leadership, The INKEY List is poised to continue its remarkable growth and impact on the beauty industry. Laxton and Curry’s continued involvement as founders and executive directors ensures that the brand’s unique identity and commitment to its consumers remain at the forefront of its growth and development.
The INKEY List’s innovative approach to skincare has disrupted the industry, providing affordable and effective products that simplify the often-confusing world of beauty. Michelman’s expertise in omnichannel marketing and digital integration will undoubtedly bolster the brand’s online presence and expand its reach to even more consumers worldwide.
In conclusion, The INKEY List’s appointment of Stephanie Davis Michelman as CEO marks a significant milestone in the brand’s journey towards global expansion. The brand’s commitment to accessibility, efficacy, and simplicity has resonated with consumers worldwide, and Michelman’s experience and expertise will be instrumental in furthering the brand’s mission. The INKEY List’s continued growth and development under Michelman’s leadership will undoubtedly cement the brand’s place as a leader in the skincare industry, providing affordable and effective products that simplify the world of beauty for all.
Bernie Grady is a technology and business journalist who writes about trending topics in the world of technology, entertainment, and business. She has a keen eye for spotting new trends and loves to share her insights with her readers. Bernie has been writing professionally for over 10 years and has experience covering a wide range of topics. When she’s not writing, she enjoys spending time with her family and friends.