Viaplay Group’s Filippa Wallestam Takes Charge as EVP and Chief Commercial Officer, Nordics: A New Era Begins

In a bold move, the Viaplay Group announces the appointment of Filippa Wallestam as Executive Vice President (EVP) and Chief Commercial Officer (CCO) for the Nordics region. With this change, the Group seeks to strengthen its regional presence, consolidating its position as a leading player in the streaming industry.


Wallestam’s New Role and Responsibilities

Taking the reins of the Group’s largest commercial region, Filippa Wallestam will oversee operations across Sweden, Norway, Denmark, Finland, and Iceland. She will continue to spearhead content operations and will be based out of Stockholm, ensuring a seamless transition in her new role.


A Look Back at Filippa Wallestam’s Impressive Career

Joining the Viaplay Group in 2014, Filippa Wallestam has served in various capacities, showcasing her exceptional talent and leadership skills. From her initial position as Head of Strategy for free-TV and radio in Scandinavia to her recent role as EVP and Chief Content Officer, her strategic vision has been instrumental in shaping the company’s growth.


Education and Experience: Building a Strong Foundation

Filippa’s impressive educational background includes an MSc in Economics and Business Administration from the prestigious Stockholm School of Economics. Her experience at renowned organizations such as Boston Consulting Group and Daily Mail General Trust has honed her strategic thinking and prepared her for the challenges ahead.


Anders Jensen’s Vote of Confidence

Viaplay Group President and CEO Anders Jensen expressed his confidence in Wallestam’s ability to lead the company into its next phase of growth. He lauded her commercial skills, drive, and experience as essential assets that will serve the Group well in the coming years.


Farewell to Kim Poder: An End of an Era

Kim Poder, the outgoing EVP and Chief Commercial Officer, Nordics, leaves the Group after an illustrious 24-year tenure. His contributions have been invaluable, and the company wishes him the best in his future endeavors.


Filippa Wallestam’s Vision for Viaplay Group’s Future

In her new role, Filippa Wallestam aims to build on the Group’s content leadership, ensuring that Viaplay remains the top Nordic storyteller and a significant international player. She is eager to develop and capitalize on the company’s unique position in the market and collaborate closely with the talented Nordic team.


Viaplay Group’s Growth and Expansion: A Success Story

Under Filippa Wallestam’s guidance, Viaplay has experienced rapid expansion, now boasting a direct-to-consumer presence in 13 countries and producing more than 130 original series and films annually. This remarkable growth demonstrates the Group’s commitment to unlocking the full potential of its regional set-up.


A Content Powerhouse: Combining Sports, Tech, and Storytelling

Viaplay Group’s success stems from its unique blend of world-class sports rights, cutting-edge technology, and engaging content. With Filippa Wallestam at the helm, the company is poised to build on its position as a one-of-a-kind streaming service that offers something for everyone.


Kim Poder’s Parting Words: Gratitude and Good Wishes

As Kim Poder bids farewell to the Viaplay Group, he reflects on his time at the company, expressing gratitude for the opportunity to work with extraordinary colleagues and partners. He looks forward to staying connected as a loyal Viaplay subscriber, enjoying the platform’s diverse content offerings.


Conclusion: A New Chapter Begins for Viaplay Group

With Filippa Wallestam taking on the role of EVP and Chief Commercial Officer, Nordics, the Viaplay Group embarks on a new chapter in its journey. As a key member of the Group Executive Management team, she will continue to report to Anders Jensen, ensuring a smooth transition and a unified vision for the company’s future.


Embracing the Challenges and Opportunities Ahead

As the streaming industry evolves and competition intensifies, Viaplay Group’s strategic appointment of Filippa Wallestam signals its commitment to staying ahead of the curve. Her wealth of experience, knowledge, and passion for the industry will be invaluable as the company navigates the challenges and opportunities that lie ahead.


Strengthening Regional Presence and Customer Focus

By promoting Filippa Wallestam to EVP and Chief Commercial Officer, Nordics, the Viaplay Group reaffirms its dedication to strengthening its regional presence and getting closer to its local markets and customers. This strategic shift promises to unlock new possibilities for the company, allowing it to better serve its growing user base.


Nurturing Talent and Fostering Innovation

Filippa Wallestam’s appointment is a testament to Viaplay Group’s commitment to nurturing talent and fostering innovation within its ranks. As she takes on this vital role, her broad experience and strategic vision will undoubtedly help drive the company’s growth and maintain its status as a leading player in the streaming industry.


Emphasizing the Importance of Quality Content

One of Filippa Wallestam’s primary objectives in her new role will be to ensure that Viaplay continues to deliver high-quality content that resonates with its audience. As the streaming landscape becomes increasingly crowded, the company’s focus on producing original series and films will be crucial in differentiating itself from competitors.


Collaboration and Synergy: A Winning Formula

As Filippa Wallestam steps into her new role, she will work closely with the talented Nordic team to build on the company’s strengths and capitalize on new opportunities. This spirit of collaboration and synergy will be instrumental in driving the Viaplay Group’s success in the coming years.


In Summary: Viaplay Group’s Exciting Future

With Filippa Wallestam at the helm as EVP and Chief Commercial Officer, Nordics, the Viaplay Group is well-positioned to continue its impressive growth trajectory. Her strong leadership, strategic vision, and dedication to delivering exceptional content promise an exciting future for the company, its partners, and its subscribers.

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