Yard Sign Marketing: Effective Tips for Startups/Small Businesses

 Yard signs are an excellent way to advertise a business. They’re affordable, easy to set up, and can be placed in any location with a little effort. Yard signs have been around for decades, and their popularity has remained steady through all that time. Even in today’s digitally progressing world of businesses, these signs are still essential to marketing.  

Business yard signs are given more priority by some business owners who think it harvests better results than digital advertising. That is mainly because the return on investment is higher with yard signs than with anything else one could use for advertising.

Startup business owners often need clarification about what to write on the signs. Here are some tips that can effectively help you get started. 

Use a strong image.

A picture of the product or service that is eye-catching and memorable will help advertise your business to the right audience.

For example, if your business sells clothing and accessories, use a picture of the best clothes instead of bland text. The correct image will give customers an idea of what they can expect when they visit your store. The wrong image will make them question whether or not it’s worth visiting at all. Therefore, choose a strong image accordingly.

Write both large and small.

It’s important to write both large and small. The business’s name should be written in large letters so people can easily read it from a distance. The rest of the text should be written in smaller letters, making it easier for people driving by the yard sign to read.

One thing that is a must is always to use a font that is easy to read from a distance. In this matter, fonts like Arial or Calibri are the best choices. Avoid using fancy fonts because they are hard to read. 

Apart from that, making the font a manageable size is also essential. Ensure that the writing is legible even by passing cars at higher speeds.

Make a question part of your sign.

Frankly, there are plenty of options when deciding what to put on the yard signs. However, if you want to attract attention, you should include a question. It is because nothing more draws attention to an advertisement than a question. 

Offer readers something unique they won’t see as much elsewhere in the neighborhood. If there are other signs nearby with similar messages, adding an exciting question will help yours stand out.

Keep it simple.

Always keep the content compact and organized. Use a few words. Use one good color that stands out from the rest. Avoid throwing buckets of information in the short space because it might make the yard sign look crowded. Break it down into sections (i.e., product details, location info, etc.). This helps customers and passers-by read quickly without getting overwhelmed by the amount of information. 

Wrapping Up

When starting, you might be tempted to ignore yard signs altogether. But business yard signs can be a great way to get your business’s name out into the world and make people remember it when they see it again later. So make sure to find a professional company that allows customers to customize their products.

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